MUST WATCH: Derrick Rose cries during his shoe launch
Two things are plainly obvious to me regarding the promotional campaign for Derrick Rose’s new basketball shoe titled #TheReturn:
- Derrick Rose has a lot of fans, and he’s making a whole lot more.
- This is a master stroke by Adidas.
NIKE has long dominated the sneaker market on the strength of it’s basketball products. Their ad campaigns and television spots have run the gamut from powerful to funny. At the very least, NIKE’s advertisements are memorable. At best, they’re legendary.
But rarely, if ever, has NIKE been able to tap into the humanity Adidas is capturing with Rose’s Return. A lot of that has to do with the fact Derrick Rose mixes incredible, video game-like talent with the humility I hope to one day teach my future children, all the while being the kid from the wrong side of the tracks, who made good in his hometown. He’s a special person, let alone athlete.
But don’t discount what Adidas has done. Because it’s brilliant. Has a major sneaker company ever marketed their product around an injury?
When a company tries to sell you shoes by having NBA players dunking in commercials, they’re impressing you with talent. You watch amazed, because what these men can do on the court is exactly the opposite of human. It’s other-worldly.
I can’t do the things they do on TV. I can’t dunk (*anymore, because I once mashed on my friend Jeff in a game in my backyard — it was sweetness). The closest we’ll ever get to being LeBron James is putting on a pair of sneakers with his name of them.
Adidas, however, is telling a story we all know. We’ve all been down. We’ve all had to fight back. It’s wholly relatable. It’s entirely human.
Adidas’ slick, yet raw documentaries, paired with Rose’s candor, are building a real relationship between Derrick, Adidas, his shoe, and basketball fans.
I can’t wait for Rose to take the court again. Remarkably, Adidas has found a way to organically grow Derrick, and their brand, with him off of it.
Verse 253-262 of Baqarah by Imam Faisal.
The whole quran is posted on http://www.dhikrullah.com/quran/faisal/ Please share
Wow man. Poor kid.
NBA TRADE DEADLINE, GOT ‘EM COACH-STYLE
Derrick Rose is being held captive by shortsightedly optimistic management. Ray Allen is available!!! What are you doing, Chicago?!?!? Make a move!!! With his size, and style of play, Rose will be injury prone!!! Your window could close at any minute!!! Don’t pass up a chance at a title with LeBron looming and possibly figuring out how to win!!!
Teammates did it without Rose.
Ballin’ Against Cancer V,
5 vs. 5 Basketball Tournament
Guest Hosted by Julian of B96
When and Where:
January 14th, 2012
St. Bart’s Gymnasium
4949 W. Patterson
Chicago, IL 60641
Proceeds will go to the Susan G. Komen Foundation.
In Memory of Maria Inumerable
and in support of all those individuals’ lives
who have been inflicted and affected
Hosted by Chris Inumerable, Founder of Classick Studios
Please support this cause no matter where you’re from. All Chicagoans, Chicagoland residents, and everyone in the Midwest if you can make it I would really appreciate it greatly. My ma and my aunt are both breast cancer fighters, and my birth mother passed away from cancer so your support would really mean a lot to me. If you want to make a donation (even if it’s a penny) and cannot make it to the event, feel free to contact me here on tumblr, or contact Chris Inumerable, or make a donation to the Susan G. Komen foundation on behalf of this cause.
FB EVENT LINK: http://www.facebook.com/events/157992314308498/
What’s the lesson? Michael Jordan would tear your heart out and show it to you.
March 19, 1993
Jordan had a poor night from the field against the Washington Bullets (feels good to write “Bullets”). The Bullets took a 1-point lead with five minutes left in the 4th quarter, when Michael rattles off the Bulls’ next 11, winning the game 104 - 99. Great finish, but not the focus of our lesson.
Despite the win and his own 25-point total, Jordan was angry that the man he guarded, LaBradford Smith, scored 37. Jordan told reporters,
“That was a very embarrassing situation for me. Evidently I didn’t respect the guy and he’s certainly capable of putting up some numbers, and he did. Offensively, it wasn’t going for me and I let that effect my defensive effort and that’s something I will improve on. I look forward to the challenge.”
Jordan continued, telling reporters that Smith mocked him after the game saying,
“Nice game, Mike.”
Now, Mike wants blood, and he didn’t have to wait long. The Bulls played the Bullets only one evening later, this time in Washington. As the legend goes, Jordan promised to score LaBradford’s total from the night prior - 37 points - in the first half. Now, this is a history lesson.
March 20, 1993
Jordan starts the first quarter a perfect 8 for 8 from the floor. At the end of the first, he has 19 points, 4 rebounds and 2 steals. With three seconds left in the second quarter, Jordan has 35, with two free throw attempts at the line.
Somehow, Jordan misses the second, finishing the half with “only” 36 points. The Bulls went on to rout the Bullets by 25. Jordan finished with 47 points, 8 rebounds, 4 assists and 2 steals, while guarding Smith, holding him to 5 of 12 from the floor, for 15 points, no assists, and a turnover.
A ruthless performance. One for the history books, for certain. But the story gets much better. So. Much. Better.
In 1997, Michael Jordan admitted to making the whole thing up. LaBradford never said, “Nice game, Mike.” LaBradford Smith never said a word. Jordan lied. Michael created a fake quote, a phony rivalry, just to fire himself up, so he could kill Little LaBradford and his Bullets the next night.
And in what might be the strangest wrinkle in this otherwise insane story, LaBradford Smith never denied the any of it. As a matter of fact, his Bullet teammates believed Jordan.
Don’t you get it? Michael Jordan would have to be crazy to make up a story like that, and a certifiable maniac to not only believe his own lie, but to act on it, and get his “revenge.”
It’s a good thing to remember: Michael Jordan would tear your heart out. And he’d show it to you.
Excuse my language, but this is fucking disgusting. I don’t understand how people can be so heartless. I hope Chicago police find this coward of a man and throw him in jail so HE can get punched around.
Why do people think this is okay? Whatever happened to respecting the elderly? It is obvious that the old man in this video did nothing to provoke such an attack.
Things like this break my heart…
Damn kids. Grow up.
right around my block, and their innocence is pure
the culprits cruel intentions is nothing close to new
I thought I was safe, and this wasn’t the hood
5900 N. Sacramento I thought it was good
Shots get fired, but I know they aren’t stray
And so many families mourning and all they do is pray
Siblings of Dwyane Wade and Derrick Rose offer a glimpse into their childhood in Chicago during the Michael Jordan era
NBA Playoff Ad - “Jordan”
June 16, 1996 – On Father’s Day, Jordan wins an NBA title for the first time since the death of his father James. Jordan then sprawls on the locker room floor, crying unabashedly while hugging the trophy.
Read more: http://scottfowlerobs.blogspot.com/2009/09/jordans-top-10-pro-moments-ever.html#ixzz1MFo2jxDJ